– Started Business from home, making simple bedding products.
– Syarikat Far East Industrial started as a Sole Proprietor trading & wholesale company.
– Far East Foam Industries Sdn Bhd was established as a premier foam manufacturer in Seremban, Malaysia.
1991 – 1995
– Increased product development in spring mattresses & molded foam products
Developed continuous foaming process.
– Began to export bedding products to Japan & neighboring Asian countries.
– Awarded the Environmental Award for using non-CFC production facilities.
– Awarded the tender to supply bedding product for Winter Olympics in Nagano, Japan.
– Achieved ISO9001:2000 certification.
– Signed membership agreement with Lady Americana Associates Inc.
– Awarded tender to supply bedding products for Singapore Army Camp in Pulau Tekong.
– Developed the first MDI based visco-elastic foam products.
– Invested into Vietnam, Far East Foam Vietnam starts production.
– Upgraded to ISO9001:2008 status. Factory 2 expansion in Malaysia.
– Continuous foaming of 60-meter long bun starts in Far East Foam Vietnam.
2012 – 2013
– Continuous participation in road shows & trade fairs under the Lady Americana brand.
– ATL advertising begins to form across all forms of media.
– First FEFV showroom / office opens downtown of HCMC, Vietnam.
2014 – 2015
– Launched Lady Americana into the Vietnam market.
– Signed as Master License Holder with Kingsdown Inc, a top-5 American mattress brand.
– Opened the first Kingsdown showroom in HCMC, Vietnam.
2016 – 2017
– Second Factory covers up to 45,000 sqm2 of manufacturing area operated since April.
– Second Kingsdown showroom as our 1st Bedding Concept Store open in District 7, Crescent Mall.